When working with an SEO company in Australia, you may ask your company to tell you how long it will take for your SEO to work. While rankings matter, they are not the metric your SEO consultant should be focusing on. If by asking your SEO agency how long it takes for things to start working, you simply asking them to tell you how long it will take before you get top rankings. This will be mistaking outcomes for outputs. Getting rankings is an SEO agency’s output that agencies can easily sell because they are emotionally satisfying. However, they are worthless unless they convert. You want to make sales and that is your expected outcome. That is why you need to hire SEO agencies that focus on outcomes and not outputs.
The right question
Now that you know the difference between outputs and outcomes, and you know you want leads and sales rather than rankings, the right question to ask is “how long will it take for my SEO to start generating sales?”
How long will it take for SEO to work?
Now that we know the right question you should be asking, it is important to find the right answers. The right answer should be, it depends. While it may be frustrating, but it is the bitter truth. When we say it depends, we simply mean that it will depend on a lot of things. For example, how much your SEO company in Australia has done previously, what shape your website is in, how long your website has been around, the amount of content on your website, and other SEO factors.
Different websites start from different places, even if they are competing for the same customers. However, here are a few scenarios for what your SEO efforts might look like during the first months.
The first month
During the first month, your SEO consultant should do research and discovery, keyword strategy, website audit and planning. If discovery and research can be done quickly, the technical changes may be made to your website within the first month. Sometimes thorough research can last more than a month.
The second month
You should start with SEO work in the second month. You should make modifications to the website based on the audit results of the website. In some cases, your website should be overhauled and this can take several months. Other activities such as working on link building, creating content and so on can be done the same time you do the overhaul.
The third month
You should focus on creating quality content. Whitepapers, blogging, expanded products, FAQs, and company information are just a few examples of content you should build. You would have started on this after the strategy and planning but the budget may restrict you to do all these things at once. By the end of the third month, you will start seeing some improvements.
Fourth month
In the fourth month, your SEO company Australia should continue with creating quality content, technical optimisation and developing a healthy link profile. Within this month, you should expect an increase in rankings, traffic and conversions.
