Unless you are working with the best SEO agency Sydney, regularly creating fresh and appealing content is difficult. You can repurpose your content to reach more people instead of creating new content from scratch. Repurposing content involves new ways to reuse and recycle your existing content. For instance, you can take an e-book and create a series of blog posts from it.
Why should you repurpose content?
It may seem unethical to repurpose content but it is not the same as reusing content. You cannot just copy content from somewhere and paste it in another place. Repurposing requires you to reformat your content in a way that appeals to your audience of the platform it is posted on. This is one of the known growth hacking tactics you can use to drive content to your website without devoting a lot of time and effort as goes on creating fresh content. Here are several reasons to repurpose your content.
Creating new content will be faster
If you do not have a lot of time creating new content then you can take content meant for a certain audience or platform and expose it to a new audience that may have never seen it if you didn’t repurpose it.
You can earn links
Content that your audience can relate to will get more social shares and backlinks. However, such content is rare and does not come around often. You can repurpose the content to extend the life of your popular posts and get more backlinks from them. Some SEO marketing agencies have successfully used this technique and this means that you can also use it to your advantage.
It is possible to tap into every style of learning
When you repurpose your content, you open up to new audiences who prefer different styles of learning. Visual learners prefer watching a video or looking at an infographic rather than reading an article.
Repurposing content for SEO
Before recycling your content, it is important to strategise a good plan of action. Your old posts are good candidates for repurposing content and the last thing you want to do is to reuse your old content that failed to get engagement from your audience. Here are a few tips for repurposing your old content.
Use your best performing content
You can use tools such as Google Analytics and analyse the content on your site. This will help you determine posts that performed well.
Determine the best ways to repurpose
Once you know the posts that performed well, it is time to filter further to choose the right kind of post. It is easier to repurpose some content formats than others.
Turn blog posts into videos
You can repurpose your content by turning blog posts into a slide-share presentation. You can also narrate your blog posts and convert your posts into videos.
Turn videos into written posts
A good SEO agency Sydney can help you turn your videos into written posts. This is a great way to repurpose your content to an audience that prefers reading posts to watching videos.
