Hiring an SEO provider in Australia can be a daunting task especially if it is your first time. In the best-case scenario, your provider grows organic traffic to your website, improves your search engine rankings and helps you get more sales. In the worst-case scenario, your provider engages in black hat strategies that give you the appearance of fast success and disappears before you start facing the penalties. He leaves you with less traffic than you had and the burden of cleaning up.
However, hiring a provider in Australia who can create and execute the best SEO plan does not have to be hard. You do not need to be a professional to hire an SEO expert; you just need to know the right questions to ask and the answers to expect. Consider asking the following questions when hiring an SEO company.
What is your philosophy to deliver results?
There are some major SEO facets and most effective companies consider all the three main components of a comprehensive strategy.
- Technical SEO- this considers the site structure, code, site speed and other things that could affect your traffic. When doing a technical SEO review, a professional will ensure that search engines can crawl your website and its content, will analyse redirects, review 404 errors among other things.
- User experience– this is the optimisation of your content. During an on-page review, the SEO agencies in Australia will analyse aspects that users face on your site including navigation, content and keyword optimisation.
- Off-page SEO- this means improving your search engine presence by strengthening the brand online, earning links and improving popularity of the content and website. To execute off-page SEO campaigns, your SEO service provider will look for opportunities to increase your page and domain authority through incoming links to your website from other sites.
Some SEO companies in Australia only offer the facet of SEO or they do all the research without being able to implement it. When searching for the right SEO provider, make sure you choose a company that uses a holistic strategy. Ensure that the agency you are evaluating can do all the above-mentioned strategies and that they will balance the strategies so that none overpowers the other.
What metrics define SEO success for you?
This is a tricky question to inexperienced companies. While SEO providers in Australia may come up with certain general goals, their success metrics should stem from what success means for the client. No SEO provider can guarantee page-one rankings. Those that make such promises are likely using the wrong techniques that can end up harming you. Black-hat techniques may get you traffic just for a short time but they will land you a penalty in the long run.
A legit SEO provider Australia will build his plans around your goals. If you want to increase your traffic, they prioritise in creating content and keyword optimisation. If you are looking for more local traffic, a good SEO provider may recommend optimising your business profiles on local directories and legit review sites.
