Once you hire a Sydney SEO service providerin New South Wales Australia, it is necessary to measure your SEO performance to ensure that your money is being put to good use. Read on to understand SEO metrics that you need to track to measure your SEO performance.

Keyword rankings

Keyword ranking is a favourite SEO metric for most people. Most SEO companies in Australialike bragging about keyword rankings. The keywords your website ranks for will tell you whether your site is actually growing and whether you are targeting the right keywords.

Backlink quality and quantity

It is nearly impossible to track all the factors that contribute to your rankings. However, you don’t have to worry because backlinks are one of the top search engine ranking factors. If you are not getting new backlinks or the ones you are getting are low quality then your SEO services Sydney provider shouldin New South WalesAustralia do a better job and improve the quantity and quality of your backlinks. You should track your backlinks to know the effectiveness of your link building strategies, the potential sources for your future link building and the cost-effectiveness of your strategy.

Organic traffic

People do SEO to improve their organic search traffic. You will have a good picture of how effective your strategy is by monitoring the levels of your organic traffic. A growth in organic search rankings has a direct tie to your search engine optimisation efforts. It is, therefore, the most accurate metrics to use. You can use tools such as Google Analytics to track your organic traffic.

Time spent on page

The time visitors spend on your page is very important when it comes to measuring the effectiveness of your Sydney SEO service in New South Wales Australia. If a user spends more time on your website then they like your content. This means that your site has high-quality and valuable stuff.