Search engine optimisation Sydney is necessary for your new website as it will help you welcome new customers. If no one finds your site, you will not be able to see what you offer at your business. That is why SEO has been such an important topic for website owners for a lot of years now. Organic traffic is the lifeblood for a lot of websites.

However, SEO is not as simple as flicking a few switches. It is also not a one-time deal. As you begin building your marketing strategy, it is important to include SEO. There is a lot of information available and you might not find it easy to know where to begin. That is why we have put this guide together to help you get started.

Track your website traffic with Google Analytics

You shout install analytics software. This is a free and powerful tool that lets you track how many users visit your website and what they do when they visit your website. Google Analytics can track sales and the content that interests your audience the most. It also helps you understand how your audience finds your website. Getting started is easy and you will only need a little bit of technical know-how. However, if you are using one of the most popular CMS such as WordPress then you will find a lot of tools that will make your work even easier with Google Analytics. If you do not know where to start, you can hire an SEO agency to get you started.

Know how Google views your site using Google Search Console

Google has a very powerful collection of tools that can tell you how often they crawl your website, what they think your site talks about and suggest how you can improve your site. The good thing is that Google Search Console is free and helps you monitor your website and optimise its performance in the search results. Getting started with Google Search Console is very simple. You should start by verifying that you own the site and that you are the admin of the site by adding a meta tag to the HTML code of your homepage. You can also verify through your Google tag manager or Google Analytics setup or upload a file to a server.

Give it a few days to gather important data and a lot of options are all yours. Make use of Google Search Console to ensure Google understands your content and sees which queries drive traffic, monitor spam problems associated with your website and so on.

Research keywords

Keywords are very important in Search Engine Optimisation Sydney. Every time people search on the internet, they use keywords. A lot of SEO campaigns begin with keywords. It is therefore important to have a variety of keyword ideas so that you can use them for your on-page search engine optimisation, improving your website content, finding relevant websites in your niche and building helpful pages. When you use the right keywords, you will rank for those keywords.