Supermarkets in Victoria use wholesale food suppliers Vic to stock their shelves. Most supermarkets, and we will use delicatessens and restaurants and hotels under this banner as well, use one wholesale food supplier for all their products. The wholesale food suppliers have enormous warehouses and enormous networks. They manufacture some of their own food products and they source the things they do not manufacture. They have contacts with all the brands, big and small, and they keep everything, from cereals to pastas to jams and mustards to dairy, to meat, to frozen foods, to tinned foods, to sweets and chocolates, coffees and teas and pretty much everything you find on the supermarket shelves. The lists extend to cleaning products and gardening products and toiletries too. A wholesale food supplier stocks every product that a supermarket would want to sell.
Orders
A supermarket, and this is a deli, hotel or restaurant, use wholesale food suppliers Vic to fulfil their orders. The supermarket might use a different supplier for refreshments such as popular fizzy drinks, sodas, etc, but a rule of thumb is that they use the wholesale food supplier for pretty much everything. It keeps life easy and it keeps the orders easy. The relationship between the wholesale food supplier and the supermarket is an important one. The supermarket is dependent on the wholesale food supplier always fulfilling orders in time, and the supermarket needs to get wholesale rates. There is a chain of production and the good rates are passed on from the food manufacturers to the wholesale food supplier to the supermarket and finally on to the customer. Wholesale and bulk rates must be offered.
Next time you look at the food on the supermarket shelves think about the process. It is pretty fascinating and gives new respect to the wholesale food suppliers Vic in every way.