There are a few elements you should consider during a website design in New South Wales (NSW)project. If you are a business owner, your business company’s website is one of the most important tools you need to have. You should therefore ensure your website has the following important elements.
Navigation
The design of your website should be very easy to navigate. The menu items should be accessible from any web page. The viewer should know precisely where they are on the site and have easy access to where they like to be. A website should have a site map. This sounds elementary but a lot of websites can be improved in this area. There is a fine line between an annoying menu and an interactive one so you should ensure it is functional.
Visual design
A lot of people are visually oriented and using great graphics is an excellent way to make your site more appealing. Your site has about a tenth of a second to impress a potential customer and let him know your business is professional and trustworthy. However, it is crucial not to go overboard with cluttering your website. Animation, scrolling text and flash introductions should be used sparingly and only to emphasise a point.
Content
Content is the backbone of your website design. Your content plays an important role in search engine results. It is the main reason visitors search for your website. The text of your website should be easy to read, informative and concise.
Web-friendly
You can have a beautiful website with the best content in the world but if it is not web-friendly, it will be useless. It is crucial to ensure that your designers know the keys to making your site work on most browsers and that they use Meta tags, are fully versed with SEO and utilise alt tags. A lot of factors affect the SEO and visual appearance of your website. It is, therefore, important to ensure your designer knows what he or she is doing.
Interaction
You should design a website that engages your visitors immediately after they land on your web page. Engaging visitors makes them stay longer and the more they stay on your website, the higher the chances of responding to your call to action.
Information Accessibility
Some visitors need to access only your address and phone number because they have already made a decision to buy from you. For this reason, it is crucial to put key information in an area that is easily accessible to your audience.
Intuitiveness
Your website should anticipate what your visitors are thinking and cater to their needs. It should also have elements arranged in a professional way. If someone is searching for one of your services or products on a search engine where your website is listed, it is important that the landing page of your website is relevant to what they searched for. You should not force your visitors to filter through countless pieces of information. Make sure your website design NSW makes it easier for your audience to find relevant information on your website.
