Once you hire an SEO expert Sydney in Australia, it is important to ensure you are getting the most out of your expert. It is therefore important to know how to measure your results and performance. If it takes a year without seeing substantial results, it would be better to change your SEO company. Here are a few tips for measuring your SEO results.
Organic traffic
When people in Australiatype a question in search engines and search a word, question, or string of words, they will see pages related to the search and a set of results showing the ads. Organic traffic is your website’s traffic generated from people clicking on your website pages when they come from the search engines without running any adverts. SEO is all about organic search. If you can provide a solution for a problem that your target audience is trying to solve, you will gain a customer or a new subscriber. It is also an effective way of the overall progress of your search engine optimisation strategy. You should have an improvement in organic search results to be sure that the visibility of your website through keyword ranking has improved.
If you want to have a comprehensive view of your site against the traffic sources of your competitors, you should consider using traffic analytic and domain overview tools. Both tools can help you understand your organic traffic. The best SEO companiesin Australia should give you an overview of your organic traffic before they start working on your website and another overview after an agreed period.
Keyword ranking
Keywords are terms that encompass anything searched on search engines such as Bing and Google. A single phrase or word is considered a keyword if it produces a page of results on search engines. To see results using this metric, your content and website should be optimised to rank on top of the search engine results for specific long-tail keywords and keywords.
You can track your search engine ranking for keywords related to your products or business by doing a google search. Once you search on Google, the results will show where your site ranks for competitive keywords. Your main goal is to rank highly on the first page and close to the top of search results. It is important to remember that a lot of people click on the first results when they search and very few people click to see what is on the next page.
To better discover relevant searches and understand your keyword performance, you should do a keyword gap analysis. There are tools that will help you understand the keyword you are ranking strongly.
Click through rate
A good SEO expert Sydney in Australia should help you increase your click-through rate. Click-through rate is the percentage of people who clicked on your site from the search engine results page. A good SEO strategy will give you a high click-through rate. Optimising your titles, meta descriptions and acquiring relevant featured snippets and images are some of the ways you can improve the click-through rate of your website.
